On a sliding scale from top to bottom, every place in the Premier League is worth roughly £2.2 million in prize money this season.
“We need to finish as high as possible because it’s worth a lot of money, the positions where we finish in the league.” There is no trophy for finishing ninth in the Premier League nor glory in ending up 10th. That sum is due to tumble this season but the final days of the campaign will decide by how much. At the back end of a season due to finish on Sunday week, five points currently separate six clubs from ninth to 14th. It will get there because there’s still growth in the market but it’s still going to hurt clubs for a few years yet. For the middling Premier League clubs it’s the approximate financial equivalent of two years of a shirt sponsorship deal. “All these clubs are still in recovery mode after COVID-19. It’s going to take a couple of years before it’s completely back to normal. “This new agreement will continue that trend with a subtle change that further incentivises on-pitch achievement and maintains the Premier League’s position as the most equitable in Europe in terms of sharing central revenues,” said then chief executive Richard Scudamore in 2018. The existing levels of international revenue would continue to be shared out equally among the 20 clubs but any increase would be distributed on where a team finished in the league table. On a sliding scale from top to bottom, every place in the Premier League is worth roughly £2.2 million in prize money this season. The Premier League’s annual pot — all £2.5 billion of it — is clinically divided up at a season’s end. In the region of £13 million.