Yahoo

After a year, Yahoo once again launched the 2022 APAC Growth Summit on 26 and 27 May, focusing on immersive ad tech, identity, DOOH, and connected TV and ...

The two-day, 160-minute programme is archived on Yahoo TV and Yahoo AdTech site. Yahoo research indicated 86% of Gen Z expected their digital experiences and interactions with brands online to be seamless, innovative and enhance their real world,” added Roger Li, senior director of Ad Creative of Yahoo APAC Creative Studio. According to Matthew Chan, head of sales, Yahoo Hong Kong and China and Lance Tsang, associate eCommerce director of ITeSHOP. Dubbed the ITeSHOP SS21 GIGON campaign, the week-long sales event married the efficacy of Yahoo’s full spectrum of ad tech ranging from content commerce and real-time dynamic ad integration with a seamless DOOH ad placement on bus shelters in locations frequented by high net-worth spenders. Reidy-Williamson added, “The really key piece of D,E&I is to recognise and think about it as an opportunity. He added, “The single platform - Yahoo Exchange - offers a direct, premium and transparent platform for buyers to access top publishers at scale, with a focus on premium content. The growth of Advanced TV and Digital Out of Home allows Yahoo to put brands where they haven’t been before. And the third is access to commerce that is anytime, anywhere, around the world.” Mark added, “Last month a Razorfish study found that 52% of Gen Z gamers say they feel more like themselves in the metaverse than in real life.” Yahoo's chief business officer DJ Ivan has made his foray into the first metaverse DJ performance debut in Yahoo ElectricCity in Decentraland filled with multisensory experiences as an exclusive showcase. In addition, Next Gen Audiences is another identity-less solution that looks at all the contextual device-based and anonymous data signals they observe every day. Dan Richardson, Head of Data, Yahoo APAC, said that people were at the biggest crossroads this industry has faced with increasing scrutiny on data, and how it’s gathered and used. The wonderfully diverse APAC region is proof of that and we’re taking great care to ensure we build products which can offer you what you need, wherever you are.”