Liverpool FC

Liverpool Football Club's senior equality, diversity and inclusion (ED&I) manager Rishi Jain on the positive impact Jurgen Klopp and the players have on ...

[Spotify](https://open.spotify.com/show/5XstioL80j5xvix2FgayOv?si=c6005a65bcb245e7) [YouTube](https://www.youtube.com/channel/UCdlFklV55ZttMuLE6hf3FdA) [TikTok](https://www.tiktok.com/@lfctransferroom?lang=en) “Then that is backed up by the great work of LFC Foundation in the community. [Liverpoolfc.com](https://www.liverpoolfc.com/news/how-red-together-champions-lfcs-commitment-inclusion). [Jurgen Klopp](https://www.transfermarkt.co.uk/jurgen-klopp/profil/trainer/118) and fellow Reds players have on a number of campaigns within the club.

Liverpool women's manager Matt Beard shares his thoughts ahead of the Reds next fixture in the FA Women's Continental Tyres Cup this coming Sunday.

[Spotify](https://open.spotify.com/show/5XstioL80j5xvix2FgayOv?si=c6005a65bcb245e7) [YouTube](https://www.youtube.com/channel/UCdlFklV55ZttMuLE6hf3FdA) [TikTok](https://www.tiktok.com/@lfctransferroom?lang=en) "I see it as an opportunity now for shirts to be claimed. We’ve got to take confidence from how we have been doing. [Liverpoolfc.com](https://www.liverpoolfc.com/news/matt-beard-derby-wont-define-our-season-we-must-learn-it).

Liverpool FC today remembers Bill Shankly on the 41st anniversary of the club icon's sad passing. Shankly's influence at Liverpool during his ...

- 3 hours ago MatchLiverpool v Brighton: How to follow the 3pm kick-off. One of the most important figures in the club's history, Shankly sadly passed away on September 29, 1981 at the age of 68.

Merseyside was plunged into mourning for the second time in nine months on this day in 1981 when Bill Shankly died, the legendary Liverpool manager's ...

[Tranmere Rovers,](https://www.liverpoolecho.co.uk/all-about/tranmere-rovers-fc) the latter being to help out his former captain Ron Yeats who had taken over at Prenton Park, and he was also a big help to another of his former Liverpool stars John Toshack when the Welshman began his managerial career with Swansea City in 1978. The Scot even reached into the grassroots game to impart his vast knowledge, Charlie Mills - a PE teacher at an outdoor activity centre on the [Wirral](https://www.liverpoolecho.co.uk/all-about/wirral) - [admitting,](https://www.theguardian.com/football/2009/oct/18/bill-shankly-liverpool-manager) "He came down to help us for the day, and stood with me on the sidelines, offering me advice. [Toshack later admitted.](https://www.thefreelibrary.com/Football%3A+TOSHACK%3A+LIVERPOOL+BROKE+MY+HEART%3B+Wales+coach+says+he...-a0130907447) "Liverpool were struggling at the time and Bob had said he wanted to leave at the end of the season. [a stunned Bob Paisley paid tribute to his old friend and colleague saying,](https://www.theguardian.com/football/2017/sep/29/bill-shankly-liverpool-football-manager-dies-1981) “Bill was one of the greatest managers there has ever been. "Finally after twenty months and after Liverpool had won the league championship again, I was invited to travel with the club to Bruges for the second leg of the Uefa Cup Final. And I was not impressed with the arrangements they had made for me in Bruges, where I was put into a different hotel to the one used by the official party. I have a pension scheme and I had a testimonial, which was marvellous, an unforgettable evening, but I was willing to work for the club for nothing more than my pension. This was a man who inspired us in every way ; his belief in Liverpool Football Club, the standards he set for himself and for the club, the intensity that he went about his job. But he could not be talked round in the summer of 1974 and his resignation was eventually accepted ‘with extreme reluctance’ said chairman John Smith when he announced the news to a shocked press pack, adding the departing manager had agreed to give ‘every assistance to the club for as long as necessary’. He had nearly walked out in rage after the board sold winger Johnny Morrissey to Everton shortly after promotion in 1962 and a resignation letter written five years later after Liverpool missed out on the signing of Preston midfielder Promotion back to the top flight after eight years in the doldrums of the Second Division followed twelve months later after the transformative signings of Ian St John and Ron Yeats and within two years Liverpool were champions of England, Shankly’s side following it up in 1965 by ending the club’s long and painful 73-year wait for a first FA Cup triumph and coming close to being Britain’s first European Cup winners only to suffer [contentious defeat in the semi-finals to Inter Milan.](https://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-inter-milan-cheated-european-18238423) [the club’s Melwood training ground](https://www.liverpoolecho.co.uk/sport/football/football-news/liverpool-melwood-training-ground-move-12282400) were run-down and dilapidated - ‘the biggest toilet in Liverpool’ was the Scot’s initial verdict on the stadium - with directors seemingly content to let the still well-supported club drift along with average attendances holding up at around the 40,000 despite a decade of serial under-achievement following the 1950 FA Cup final defeat to Arsenal.

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Take advantage of the Red Weekend sale and save up to 50 per cent on selected products now. [store.liverpoolfc.com](https://store.liverpoolfc.com/) or the [Official LFC Store app](https://liverpoolfootballclub.onelink.me/eMUE/NewsStory) to check out what's on offer. Shop nowRed Weekend sale: Save up to 50% on selected products

No news is good news for Liverpool in one apparent transfer pursuit, where FSG have received a boost of sorts. Harry Kane is an effective cautionary tale.

With a contract that expires in 2024, the dream for FSG would be landing Saka for free. [Kane](https://www.liverpool.com/liverpool-fc-news/features/darwin-nunez-liverpool-salah-kane-25127864) has sought a way out of the club at least twice. They are a reliable presence in the final, having made three of the last five. Right now, it is the red part of the city that seems to be firmly on the up: top of the league, with a young, progressive manager who has his side playing some excellent football. On the back of securing a top-four finish in 2018, he committed to a new six-year contract with Tottenham. That’s not to say that Arsenal will endure a similar collapse. The longer he waits, the more chance Liverpool have of completing a transfer. It’s a narrative that should seem very familiar to Kane, and to Spurs fans. Standing on the pitch in Madrid a year later, he probably felt pretty good about it, even though the result ultimately went the way of Liverpool. Everything pointed to a club travelling in the right direction. It’s the culmination of the FSG project, years in the making. Liverpool have just been crowned champions of Europe for the sixth time, and Jürgen Klopp has finally got his hands on the biggest trophy in club football.

Jurgen Klopp has been hit with an injury crisis at Liverpool. IMAGO / Pro Sports Images. Whilst performances have largely not been at the levels expected of ...

[Spotify](https://open.spotify.com/show/5XstioL80j5xvix2FgayOv?si=c6005a65bcb245e7) [YouTube](https://www.youtube.com/channel/UCdlFklV55ZttMuLE6hf3FdA) [TikTok](https://www.tiktok.com/@lfctransferroom?lang=en) [The Times](https://www.thetimes.co.uk/article/ibrahima-konate-liverpool-defender-close-to-return-from-knee-injury-drbvdf9sr) provided a positive update regarding the fitness of new signing [Calvin Ramsay](https://www.transfermarkt.co.uk/calvin-ramsay/profil/spieler/633652) and [Curtis Jones](https://www.transfermarkt.co.uk/curtis-jones/profil/spieler/433188). [Gareth Southgate Explains Trent Alexander-Arnold England Omission](https://www.si.com/soccer/liverpool/transfers/liverpool-star-trent-alexander-arnold-real-possibility-for-barcelona) [Report: Liverpool Could Spend Big On Enzo Fernandez In January](https://www.si.com/soccer/liverpool/transfers/report-liverpool-could-spend-big-on-enzo-fernandez-in-january) [Arthur Melo's Agent Speaks To Liverpool's Reported Regret Of Signing Him](https://www.si.com/soccer/liverpool/news/arthur-melos-agent-speaks-to-liverpools-reported-regret-of-signing-him) [Report: Liverpool 'Intensify' Move For England Star Jude Bellingham Ahead Of Real Madrid](https://www.si.com/soccer/liverpool/transfers/report-liverpool-intensify-move-for-england-star-jude-bellingham-ahead-of-real-madrid) [Liverpool Injury Update: Naby Keita & Alex Oxlade-Chamberlain Expected Return Dates Revealed](https://www.si.com/soccer/liverpool/news/liverpool-injury-update-naby-keita-alex-oxlade-chamberlain-expected-return-dates-revealed) [Report: Naby Keita Tops Borussia Dortmund Wishlist, Possible Replacement For Jude Bellingham?](https://www.si.com/soccer/liverpool/transfers/report-naby-keita-tops-borussia-dortmund-wishlist-possible-replacement-for-jude-bellingham)

The legendary Bill Shankly is revered for his transformative work at Liverpool and his gift of finding the right words for the right moment was unmatched.

“The socialism I believe in is everyone working for each other, everyone having a share of the rewards. “At a football club, there’s a holy trinity – the players, the manager and the supporters. “Some people believe football is a matter of life and death. “And that’s what I want – for Liverpool to be untouchable. They are only there to sign the cheques.” My idea was to build Liverpool up, and up, and up.

The long-term partnership will see LFC and Coca-Cola provide fans of the club's men's and women's teams with magical matchday experiences, unique money-can't- ...

Ben Latty, commercial director at Liverpool FC, said: “We are delighted to have Coca-Cola join our family of official partners. “Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.” Michael Willeke, integrated marketing experience director, Europe, Coca-Cola, said: “Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments at home, at bars and restaurants and in the stadiums as part of our new campaign.

Liverpool have an ever-growing list of partners and sponsors, with Coca-Cola becoming the latest high profile company and the club were delighted to ...

[EOTK Insider Opinion: 70% of Liverpool fans suspect he’s fallen out with Liverpool but… [Twitter with the FCA’s one-click Twitter link](https://twitter.com/intent/tweet?text=I%20am%20voting%20for%20%40Nominee%20in%20%40The_FCAs%20for%20%23Category&original_referer=https://footballcontentawards.com/2022/08/19/how-to-vote-in-the-2022-football-content-awards/) with: I am voting for @Empireofthekop in @The_FCAs for #BestClubContentCreator (Premier League) [ Tottenham Hotspur have also released their almost identical press release](https://www.tottenhamhotspur.com/news/2022/september/tottenham-hotspur-announces-partnership-with-coca-cola/) to announce their official partnership on the same day.

Liverpool have signed up Coca-Cola as an official club partner in a long-term deal.

"We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield, to Coca-Cola. READ MORE:

The list of new and extended partnerships will see Coco-Cola collaborate with the men's and women's football teams of Liverpool FC, Tottenham Hotspur, FC Bayern ...

Todd Kline, Chief Commercial Officer of Tottenham Hotspur, commented, “We’re pleased to add Coca-Cola to our growing family of partners. Ben Latty, Commercial Director at Liverpool FC, said, “We are delighted to have Coca-Cola join our family of official partners. The brand will have strong visibility at the FIFA World Cup 2022 in Qatar, which kicks off in November.

Premier League giants Liverpool have announced a new partnership with drink company Coca-Cola on a long term deal which will “provide fans of the club's ...

“We are delighted to have Coca-Cola join our family of official partners. “The ambition with all of our partnerships is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.” It is unclear just how much the deal is worth.

After announcing record revenue turnover for the 2021/22 season, becoming England's richest club, Liverpool FC, through their official website have now ...

This will make a strong case for the brand of the club as well. Coca-Cola is the latest company to strike a deal with Liverpool, which will bring in a new stream of revenue for the club, hopefully, one that can be reinvested into the squad. “We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways. This will see the Coca-Cola company provide Reds fans with magical matchday experiences, unique money-can’t-buy moments and limited-edition merchandise. The ambition with all of our partnerships is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.” Liverpool FC and Coca-Cola are two iconic global brands working together to bring magical experiences and unique money-can’t-buy moments to fans.

Soccer - Football League Division One - Liverpool Photocall. Bill Shankly. This one never fails to bring on a smile – and he's not wrong… “In my ...

“The socialism I believe in is everyone working for each other, everyone having a share of the rewards. “At a football club, there’s a holy trinity – the players, the manager and the supporters. “Some people believe football is a matter of life and death. “And that’s what I want – for Liverpool to be untouchable. They are only there to sign the cheques.” My idea was to build Liverpool up, and up, and up.

Liverpool FC have announced today a major new partnership with Coca-Cola. With annual revenues of over €40 billion the globally iconic company will bring a ...

[Spotify](https://open.spotify.com/show/5XstioL80j5xvix2FgayOv?si=c6005a65bcb245e7) [YouTube](https://www.youtube.com/channel/UCdlFklV55ZttMuLE6hf3FdA) [TikTok](https://www.tiktok.com/@lfctransferroom?lang=en) A company that boasts profits of over €22 billion a year. [Portugal Fall To Spain - Why Liverpool's Diogo Jota Asked To Be Taken Off](https://www.si.com/soccer/liverpool/news/portugal-fall-to-spain-why-liverpools-diogo-jota-asked-to-be-taken-off) [Arsenal Bundesliga Transfer Target Reveals Being A Liverpool Fan](https://www.si.com/soccer/liverpool/news/arsenal-bundesliga-transfer-target-reveals-being-a-liverpool-fan) [Liverpool Target Touted 'The Ukrainian Neymar' Would Welcome A Move To The Premier League](https://www.si.com/soccer/liverpool/transfers/liverpool-target-ukrainian-neymar-would-welcome-a-move-to-the-premier-league) [Gareth Southgate Explains Trent Alexander-Arnold England Omission](https://www.si.com/soccer/liverpool/transfers/liverpool-star-trent-alexander-arnold-real-possibility-for-barcelona) [Arthur Melo's Agent Speaks To Liverpool's Reported Regret Of Signing Him](https://www.si.com/soccer/liverpool/news/arthur-melos-agent-speaks-to-liverpools-reported-regret-of-signing-him) [Report: Liverpool 'Intensify' Move For England Star Jude Bellingham Ahead Of Real Madri](https://www.si.com/soccer/liverpool/transfers/report-liverpool-intensify-move-for-england-star-jude-bellingham-ahead-of-real-madrid) [LFC's official website](https://www.liverpoolfc.com/news/liverpool-fc-and-coca-cola-become-official-partners) is reporting today that the club has now added corporate giants Coca-Cola to their portfolio.

Shankly served Liverpool Football Club for 15 years between 1959 and 1974, dragging the club out of the Second Division and into contention for European honours ...

Liverpool once again find themselves confronted with a questionable narrative. But Jürgen Klopp knows the truth, which unfortunately favours Manchester ...

[Liverpool](https://www.liverpool.com/liverpool-fc-news/features/) stand at +1 in terms of VAR overturns. [It occurred in the Merseyside derby](https://www.liverpool.com/liverpool-fc-news/features/liverpool-everton-darwin-nunez-firmino-24921728), with Conor Coady having a goal correctly disallowed for offside. That’s what many people will be tweeting following the release of ESPN’s figures (and a search of Twitter confirms it). [a 1-1 draw at the Amex in November 2020](https://www.liverpool.com/liverpool-fc-news/liverpool-brighton-goals-highlights-klopp-19364785). This fixture isn’t the only one in the Premier League to have featured three VAR overturns, but it stands alone in having all three benefit the same side. Whatever benefit the Stockley Park crew might have bestowed upon Liverpool at Goodison Park, they’re a long way from being in actual credit yet. For instance, Manchester City having a goal ruled out when 4-0 up shortly after the Reds had secured the league title, was neither here nor there. That said, the only VAR intervention which has affected the Reds this season makes a reasonable case. Yet without the intervention of VAR, they would apparently be 10th and a further four points off the pace. The hope from many was that the introduction of Video Assistant Referees would lessen the controversy. VAR was introduced into the Premier League that season, which Football fans have always had to accept that decisions made by officials can have an enormous impact upon the outcome of a match.

The Premier League club. Liverpool FC have announced a new sponsorship association with the famous beverage brand, Coca-Cola.

“Liverpool FC and Coca-Cola are two iconic global brands working together to bring magical experiences and unique money-can’t-buy moments to fans. Ben Latty, Commercial Director, Liverpool FC, said, “We are delighted to have Coca-Cola join our family of official partners. Coca-Cola is the most recent global company to join Liverpool FC’s burgeoning list of official partners.

A kick-off time has now been confirmed for Liverpool's Premier League clash with Leeds United at Anfield. The game on Saturday October 29 will get under way ...

Saturday is a must win game for Liverpool and Jurgen Klopp has some decisions to make, here's how we think the Reds will line up.

But we think Klopp will resist the urge to start either here. Either side of him will surely be Mohamed Salah and Luis Diaz. In-front of Alisson will be the much-maligned Trent Alexander-Arnold. Liverpool are starting to get some options back in midfield after a torrid time with injuries. The Brazilian is fresh from two matches with Brazil and will be straight back into action at Anfield. They got the monkey off their back a little with a late 2-1 win over Ajax last time out.

Luis Diaz, Diogo Jota and Darwin Nunez will also be checked after their involvement in international fixtures, while Caoimhin Kelleher and Calvin Ramsay have ...

“He is already out on the pitch running, good sign. For the weekend, [it] depends to training today but he’s back and that’s good.” Asked specifically on when Robertson could be back in contention, Klopp replied: “He’s doing really well. “And Ibou needs training as well. I heard he is good but [will] see him now only later. But that’s fine.

Diogo Jota, Luis Diaz, and Darwin Nunez were all absent from Liverpool training on Thursday.

[Spotify](https://open.spotify.com/show/5XstioL80j5xvix2FgayOv?si=c6005a65bcb245e7) [YouTube](https://www.youtube.com/channel/UCdlFklV55ZttMuLE6hf3FdA) [TikTok](https://www.tiktok.com/@lfctransferroom?lang=en) Luis Diaz and Darwin Nunez were also missing after their excursions with Colombia and Uruguay respectively. [Theo Squires](https://twitter.com/TheoSquiresECHO) of the Liverpool Echo, Jota was one of three attacking players however who were not in training on Thursday at the AXA Training Centre. [Diogo Jota asking to come off through tiredness](https://www.si.com/soccer/liverpool/.preview/cn02ac708ac00026ba?auth=1664545115:a53b60e0b99dca581269abe2a4e8a39ba8198fe0&nonce=1664458724524) in Portugal's defeat to Spain.

Liverpool's squad have been pictured back together after the international break, with three players returning to action at the AXA Training Centre.

[Jurgen Klopp](https://www.thisisanfield.com/liverpool-fc/jurgen-klopp/) is likely to provide an injury update in his pre- [Brighton](https://www.thisisanfield.com/liverpool-fc/brighton/) press conference on Friday afternoon. [Brighton](https://www.thisisanfield.com/liverpool-fc/brighton/) in the first of 13 games in the next six weeks, the latest training pictures show a number of players who missed the early stages of the season now back in action. [Fabinho](https://www.thisisanfield.com/liverpool-fc/fabinho/), Bajcetic, [Thiago](https://www.thisisanfield.com/liverpool-fc/thiago/), Milner, Henderson, [Arthur](https://www.thisisanfield.com/liverpool-fc/arthur/), Elliott, Carvalho He too looks to be back in contention. [Alisson](https://www.thisisanfield.com/liverpool-fc/alisson/), Kelleher, [Adrian](https://www.thisisanfield.com/tag/adrian/), Pitaluga, Mrozek [Fabio Carvalho](https://www.thisisanfield.com/liverpool-fc/fabio-carvalho/) was pictured working on set-pieces with neuro 11, while [Andy Robertson](https://www.thisisanfield.com/liverpool-fc/andrew-robertson/), [Naby Keita](https://www.thisisanfield.com/liverpool-fc/naby-keita/), [Alex Oxlade-Chamberlain](https://www.thisisanfield.com/liverpool-fc/alex-oxlade-chamberlain/), [Curtis Jones](https://www.thisisanfield.com/liverpool-fc/curtis-jones/) and [Kaide Gordon](https://www.thisisanfield.com/liverpool-fc/kaide-gordon/) remain absent for the time being. [Luis Diaz](https://www.thisisanfield.com/liverpool-fc/luis-diaz/), [Diogo Jota](https://www.thisisanfield.com/liverpool-fc/diogo-jota/) and [Darwin Nunez](https://www.thisisanfield.com/liverpool-fc/darwin-nunez/) were not pictured in the session, which would suggest they have been granted some extra time to recover following their international exploits within the last fortnight. [Caoimhin Kelleher](https://www.thisisanfield.com/tag/caoimhin-kelleher/), [Ibrahima Konate](https://www.thisisanfield.com/liverpool-fc/ibrahima-konate/) and [Calvin Ramsay](https://www.thisisanfield.com/liverpool-fc/calvin-ramsay/) all appeared to take part in Thursday’s session, and look set to boost Klopp’s options for the Reds’ busy pre-World Cup schedule. [asked to be substituted](https://www.thisisanfield.com/2022/09/diogo-jota-reveals-why-he-asked-to-be-subbed-off-for-portugal/) in Portugal’s 1-0 defeat to Spain on Tuesday, with the forward keen to manage his workload having recently returned from a long-term hamstring problem. [Jurgen Klopp](https://www.thisisanfield.com/liverpool-fc/jurgen-klopp/) finally has the vast majority of his squad together again, with the September international break concluding earlier this week. After picking up a groin injury on international duty at the end of last season, goalkeeper Kelleher was back in light training before the international break, and now looks to have returned to full fitness.

Follow LIVE updates from Jurgen Klopp's pre-match press conference ahead of Liverpool's Premier League clash against Brighton at Anfield on Saturday.

"We didn't have the started we wanted. [Jurgen Klopp ](https://www.liverpoolecho.co.uk/all-about/jurgen-klopp)set to face the media at his latest pre-match press conference on Friday lunchtime, the German is almost certain to be asked about the defender’s international fortunes. It's clear, he's a world-class player." An unused substitute for the Three Lions’ Nations League loss to Italy, he was left out of the matchday squad entirely as they drew 3-3 against Germany in his absence. "It's Gareth's decision. Doesn't mean right/wrong." We are behind them learning English asap." "He had this issue with the back. "We scouted him in a lot of games and he did exceptionally well. Really good." Here we go, collect points back." Klopp is expected to provide an injury update on his squad, including the status of Ibrahima Konate, Curtis Jones, Naby Keita, Calvin Ramsay and Caoimhin Kelleher.