Discovery

VideoAmp today announced it has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment.

Warner Bros. Television, Warner Bros. Pictures, Warner Bros. In fact, a recent Warner Bros. Brands across the Warner Bros. Born out of the industry demand for holistic, reliable, cross-screen measurement, this agreement enables Warner Bros. “The new data relationship between Warner Bros. VideoAmp is an advertising measurement, planning and optimization platform increasing the value of advertising by redefining how media is valued, bought and sold. For Omnicom Media Group, it has the added benefit of aligning with our existing Omni Cross-Screen Insights capability and will help us close the loop for end-to-end planning through activation and measurement," said Ralph Pardo, CEO, Omnicom Media Group. “We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.” Discovery is creating a more sophisticated marketplace and we’re looking forward to unlocking value for them and the industry as a whole.” Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands.

Warner Bros Discovery has signed a deal with measurement firm VideoAmp, the latest sign of the media industry's disenchantment with Nielsen data.

“We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.” “We are excited Warner Bros Discovery is creating a more sophisticated marketplace and we’re looking forward to unlocking value for them and the industry as a whole.” [advertising](https://deadline.com/tag/advertising/) value,” said Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. While Nielsen is still in business with WBD and other media giants, and complaints about the firm have been common over many decades, it has fallen under a darker shadow of skepticism in recent years. The Media Rating Council, an independent, non-profit watchdog, has revoked its accreditation for Nielsen’s national TV ratings in the wake of admissions by Nielsen that it undercounted both linear and streaming viewers. VideoAmp will look to commingle set-top box and smart TV data in order to help ad buyers and planners.

The agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it combines its HBO Max and Discovery+ platforms.

That move comes as streaming platforms are increasingly gaining overall TV audience share as linear TV services see a continuing decline in eyeballs. Discovery](https://www.hollywoodreporter.com/t/warner-bros-discovery/) has signed an audience measurement agreement with VideoAmp, a start-up rival to Nielsen. “Traditional media measurement has not kept pace with how consumers are engaging with streaming and linear content. Discovery, said in a statement. “The industry needs a better way to measure and transact on audiences–one that accounts for cross-platform, supports both traditional and advanced audiences and provides attribution metrics in a manner that enables media sellers and buyers to unlock this potential and excel in a competitive environment,” Ross McCray, CEO and founder of VideoAmp, added in his own statement as his company unveiled its deal with Warner Bros. The studio owns and operates two major streaming services — HBO Max and Discovery+ — and plans this year to go to market with one major streaming service. The deal comes ahead of the 2023 Upfronts and has the Hollywood studio looking to better measure cross-screen campaigns as it gets set to combine its HBO Max and Discovery+ platforms. Discovery will embrace VideoAmp to better identify audiences for advertisers across linear, streaming video, digital and social media services through what it calls a “unified, cross-platform currency.” [Subscribe Sign Up](https://cloud.email.hollywoodreporter.com/signup/) As a result, these audiences have been undercounted and current measures no longer accurately reflect their true advertising value,” Andrea Zapata, executive vp and head of ad sales, research, measures and insights at Warner Bros. [Share this article on Facebook](https://www.facebook.com/sharer.php?u=https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/&title=Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp&sdk=joey&display=popup&ref=plugin&src=share_button&app_id=1153511048447777) [Share this article on Twitter](https://twitter.com/intent/tweet?url=https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/&text=Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp&via=thr) [Share this article on Email](mailto:?subject=thr%20:%20Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp&body=https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/%20-%20Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp) [Show additional share options](#) [Share this article on Print]() [Share this article on Comment](https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/#respond) [Share this article on Whatsapp](whatsapp://send?text=Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp%20-%20https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/) [Share this article on Linkedin](https://www.linkedin.com/shareArticle?mini=1&url=https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/&title=Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp&summary&source=thr) [Share this article on Reddit](https://www.reddit.com/submit?url=https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/&title=Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp) [Share this article on Pinit](https://pinterest.com/pin/create/link/?url=https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/&description=Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp) [Share this article on Tumblr](https://www.tumblr.com/widgets/share/tool/preview?shareSource=legacy&canonicalUrl&url=https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-videoamp-audience-measurement-nielsen-rival-1235290056/&posttype=link&title=Warner%20Bros.%20Discovery%20Signs%20Audience%20Measurement%20Pact%20With%20Nielsen%20Rival%20VideoAmp) [Warner Bros.

Traditional media measurement has not kept pace with how consumers are engaging with streaming and linear content," Andrea Zapata said.

The agreement follows the media company's test-and-learn for alternative measures of video ad performance.

Discovery’s test-and-lear](https://www.adweek.com/convergent-tv/warnermedia-measurement-alternative/) [n](https://www.adweek.com/convergent-tv/warnermedia-measurement-alternative/) for alternative measures of video ad performance. Warner Bros. Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar.

Vår Energi has proven a new gas field 27 km north of the Goliat production complex.

This was the first well on the PL 229 E license. After plugging and abandoning the well, Transocean Enabler will resume drilling the 7122/8-1S well on the Countach prospect in the PL229 license. The semisub Transocean Enabler drilled the 7122/9-1 T2 well on the Lupa prospect in 403 m water depth.

Tribeca Enterprises has named Warner Bros Discovery veteran Christopher Brady to the newly created post of Chief Revenue Officer.

The festival officially dropped the word “film” from its name in 2021, a long-overdue move reflecting its broader ambitions. In an interview with Deadline, Rosenthal and Torres said the festival has settled comfortably into its new mid-June timing after kicking off in mid-April during its first two decades. “He will bring the same boundary-pushing, audience-driven sensibility to Tribeca’s global year-round live events business.” His diverse background in business development, sales, and strategy at prominent media companies makes him the perfect fit to guide Tribeca into the future.” As CRO, Brady is charged with identifying new ways to scale the Tribeca brand as well as the annual Tribeca Festival, now in its 22nd year. Along with the the flagship Tribeca Festival, which will be held next June 7-18 in New York, the company also has a roster of year-round live events, digital outlets, Tribeca Studios and immersive content production outfit m ss ng p eces.

Fujifilm has invested in PhenoVista Biosciences through its venture capital arm to support development of high-content screening (HCS) assay services.

The planned assay services will support the drug discovery activities of pharmaceutical companies. The company set up its LS-CVC unit earlier this year to support cutting-edge biotechnology primarily through partnerships with early-stage companies. PhenoVista and Fujifilm will collaborate on the development of high-content, imaging-based assays using human iPSC-derived differentiated cells.

SANTA MONICA, Calif.—VideoAmp has announced a major deal with Warner Bros. Discovery to measure cross-screen campaigns on the media company's various sports ...

A recent Warner Bros. Discovery to execute a major shift from traditional forms of measurement and more accurately present the true value of their ad inventory. Discovery media delivery analysis that leveraged VideoAmp data for October showed that ads on their brands achieved, on average, a 1.2X greater reach per spot within the Warner Bros. The agreement is part of a larger industry-wide shift to holistic, reliable, cross-screen measurement, the companies said. Discovery is creating a more sophisticated marketplace and we’re looking forward to unlocking value for them and the industry as a whole.” The agreement followed the successful completion of what the companies are calling a “first-of-its-kind” test of alternative measures of video ad performance.

Warner Bros. Discovery struck a deal with VideoAmp to use the measurement provider as a currency in deals with advertisers across linear TV, streaming video ...

“That’s going to be really good for advertisers and the [media] industry,” McCray said. “If you’d asked me a year ago, I would not have thought we’d have gotten this much momentum and traction in a year,” McCray said. The deal with Warner Bros.

Producers initially thought he'd be playing sidekick to the swaggering Captain Kirk (William Shatner). Instead, fans went wild over his pointed ears and matter- ...

He’s just more likely to open up with those he’s closest to, and also more likely to build those relationships in the first place. Their view of Spock has changed, but certainly not for the better. That being said, not everyone was a fan of Peck’s portrayal in Star Trek: Discovery. Star Trek: Discovery takes the reserved Spock of generations past and asks, “What if he wasn’t afraid to open up a little?” For many fans, it’s a refreshing take on a familiar character, with ripple effects on how they understand him in other depictions. [the crew of the USS Discovery](https://gamerant.com/star-trek-discovery-character-dynamics-unique-franchise/) on a mission to uncover more about something called the Red Angel, with Captain Christopher Pike (Anson Mount) at the helm. Ethan Peck's portrayal, on the other hand, gives fans a Spock much more in tune with what he’s feeling. The Spock of Star Trek: Discovery is, as some might say, a completely different animal. It turns out he’s actually having visions of the Red Angel and the destruction it seems to be bringing to the universe. Once Michael discovers Spock has been having visions of the Red Angel, she nervously sets out to find her long-lost brother, so she can gain more information from what he might know. Star Trek: Discovery introduced a different side to Leonard Nimoy’s famous character from The Original Series. But of course, he’s still a little stiff and awkward, as is the Vulcan way. Leonard Nimoy’s Spock only showed vulnerability when under the effects of a mind-altering substance or mind-bending space villain.

PULLMAN - On the evening of Thursday, January 19, Pullman Regional Hospital's Center for Learning and Innovation will sponsor the January Family Science ...

In addition to rotating exhibits, Palouse Discovery Science Center also hosts themed camps, classes, and activities throughout the year for children of all ages. Palouse Discovery Science Center hosts rotating exhibits and learning spaces in addition to the EveryBODY Healthy exhibit, MoneyVille currency exploration, Nature Loop outdoor trail, self-directed Art Studio, and Nanotechnology exhibit. Palouse Discovery Science Center’s EveryBODY Healthy exhibit is a lifelike hospital experience that provides an opportunity for children to transform into doctors and care providers and learn about the body through dramatic play and dress up.

AbbVie wanted to make its science more interesting to people, so it went back to the beginning. To the beginning of its drugs, that is, and along with the ...

AbbVie wanted to make its science more interesting to people, so it went back to the beginning. The docuseries diving into how molecules became medicines dropped its most recent episode last month on its BCL-2 targeting in blood To the beginning of its drugs, that is, and along with the scientists involved in the early discoveries, it’s tracking the “eureka” moments in an online and social series called the “Discovery Files.”

The Series 1 Land Rover Discovery remains a hardy workhorse, but it's now an appealing modern classic too. Here's how to buy a good one.

The first consideration when choosing a Land Rover Discovery S1 is whether to go for a three- or five-door car. If you’re set on an automatic transmission, the V8 is the engine to have as it offers effortless power so long as you can keep pace with filling the petrol tank. These cars are going to bear the marks of plenty of use and a lot will have been used for towing or off-road driving. There’s a bit of rattle to the diesel when starting from cold and it’s never as smooth or silent as the BMW-sourced six-cylinder that made its way in the Range Rover P38A. It’s more refined at all speeds than the diesels, but it’s also underpowered – and having to work the engine hard quickly negates any fuel consumption advantage it might have over the V8, so the bigger motor is the better bet. It’s also brilliant at towing, which makes it a handy choice for anyone with more than one classic in the garage. Always equipped with full-time four-wheel drive and a low-ratio transfer ’box to make it very capable off-road, the Discovery Series 1 continued up until the autumn of 1998 when the Series 2 arrived. On the motorway, the Discovery S1 is stable and happy to cruise all day at 70mph. Head off-road in the Discovery and it’s every bit as good as its fans will tell you. This point also saw the V8 engine receive fuel injection for a welcome improvement in economy, refinement and performance. Drivers loved the Discovery’s blend of Defender-like ability coupled to a fair slice of Range Rover comforts. This left a big gap in the middle that Japanese manufacturers were busy exploiting with the likes of the Isuzu Trooper, Mitsubishi Shogun, Nissan Patrol, and Toyota Land Cruiser.

Warner Bros. Discovery will tell the story of Pelé's rise from the streets of São Paulo to global sporting icon in a new documentary.

After setting title winning and goal scoring records at boyhood club Santos in Brazil, Pelé broke new boundaries by bringing the beautiful game to the USA when he joined New York Cosmos in 1975 to spearhead a new North American soccer revolution. He is the only player to have won three FIFA World Cups including his first at just 17 years old when he became the youngest ever player to score a World Cup hat-trick before contributing a further two goals in the final in 1958 in Sweden. Discovery’s full suite of sports channels and streaming platforms including discovery+, Eurosport and the Eurosport App as well as BT Sport viewers in the UK.

Warner Bros. Discovery will tell the story of Pelé's rise from the streets of São Paulo to global sporting icon in a new documentary and short-form features ...

Warner Bros. Discovery (WBD) signs an audience measurement agreement with VideoAmp, a start-up rival to Nielsen.

The company has also been in the midst of cost-cutting as it contends with a hefty debt load stemming from the merger. Netflix ( NFLX Quick Quote NFLX - Free Report) and Disney are set to release their ad-tier subscription tiers in their attempt to boost declining subscriber growth and attract ad revenues. The company has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers. The merged company plans to roll out a revamped streaming platform in spring, combining Discovery+ with Warner’s HBO Max. The deal comes following the completion of Warner Bros. Discovery ( WBD Quick Quote WBD - Free Report) has kicked off 2023 with an alternative approach to audience measurement.

Every Cure is on a mission to save more lives by identifying new uses for existing drugs and conducting clinical trials of the most promising treatments to ...

[here](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fendpts.com%2Fsp%2Flessons-for-biotech-and-pharma-from-a-doctor-who-chased-his-own-cure%2F&esheet=53163274&newsitemid=20230104005305&lan=en-US&anchor=here&index=11&md5=4a0edd5ab9a85945f5d920225e7c6286)to read a fireside chat between Dr. As described in his memoir, [Chasing My Cure](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fchasingmycure.com%2F&esheet=53163274&newsitemid=20230104005305&lan=en-US&anchor=Chasing+My+Cure&index=4&md5=fea04671da6c2e3609a397db1cb4603d), Dr. Longmire and Dr. “Every Cure is dedicated to unlocking all diseases that existing drugs can treat by developing a comprehensive open-source database of drug repurposing opportunities and launching clinical trials of the most promising treatments. David Fajgenbaum](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Feverycure.org%2Fleadership-team%2Fdavid-fajgenbaum%2F&esheet=53163274&newsitemid=20230104005305&lan=en-US&anchor=Dr.+David+Fajgenbaum&index=3&md5=b2ff65b4cea467fd706bf7bf1db7a53d), who was diagnosed with Castleman Disease in 2010 while he was in medical school. In partnership with Medable, Every Cure will conduct clinical trials of the most promising and high impact opportunities for FDA-approval of an existing drug with a new indication. With new technologies and new research techniques, we believe it’s possible to drastically increase the number of therapies in development – and Every Cure will be an important leader in driving that change.” Every Cure has developed a tool called the MATRIX that uses machine learning and AI to identify and rank promising treatments. Michelle Longmire](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmichellelongmire%2F&esheet=53163274&newsitemid=20230104005305&lan=en-US&anchor=Dr.+Michelle+Longmire&index=5&md5=a065da985cf72a6fd75d8f16f3ad3693), CEO and co-founder of Medable. “We live in an era of exponential improvements in medicine, but traditional clinical trials are a bottleneck in the system – and only yield 50 new FDA-approved treatments per year. Every Cure is on a mission to save more lives by identifying new uses for existing drugs and conducting clinical trials of the most promising treatments to evaluate their effectiveness for FDA-approval and/or off-label clinical use. Castleman Disease is a rare condition, and at the time of his diagnosis, there was no known cure and no drugs in development.

Discovery Behavioral Health, Inc., an expanding network of evidence-based mental health, substance use and eating disorder treatment centers, has ended the ...