Fine Fragrance Collection

fine fragrance collection - Axe is winning over Gen Z with the new AXE Fine Fragrance Collection and a new campaign starring Lil Baby.

In fact, the brand conducted a blind survey and found that "70% of guys said they’d replace their fine fragrance with their favorite scent from the AXE Fine Fragrance Collection." Axe is winning over Gen Z with the new AXE Fine Fragrance Collection and a new campaign starring Lil Baby. The campaign depicts the artist as a fragrance counter representative who mesmerized mall-goers with the power of scent.