International Beer Day

2024 - 8 - 2

Raise Your Mug: Heineken's Cheers to Socialising this International Beer Day!

Beer culture - Heineken - International Beer Day - Social connection

Did you know Heineken's new campaign isn't just about the beer? It’s about friendships, fun, and all the 'forgotten beers' that brought us together!

Happy International Beer Day! As South Africa joins the global celebration on the first Friday of August, Heineken is pulling at the heartstrings with their latest campaign emphasizing the importance of socialising over simply sipping. In an impressive display of creativity, Heineken's new ad, directed by Alex Feil, showcases ‘forgotten beers’ in various settings—think parties, sports matches, and crowded bars. The film is set to the melodious tunes of Debussy's Clair de Lune, conveying a sense of nostalgia and yearning in a world increasingly marked by loneliness. It’s a poignant reminder that, while beer is great, it’s who we share it with that truly matters!

On this glorious day, we see a wonderfully diverse range of beers being celebrated, from the quirky banana-flavored varieties to robust Imperial Stouts and hoppy IPAs. Whether you're a fan of craft brews or prefer the classics, there's something for every palate. And of course, if you're looking to elevate your International Beer Day experience, why not raise a toast with clever barware? Yeti Beer offers products that not only look fabulous but keep your drink ice-cold for those long summer parties. Cheers to creativity and a good time!

Moreover, this year's International Beer Day also urges beer lovers to step beyond traditional tastes. Who's brave enough to try beer infused with snake venom or chili peppers? It seems like the brewing world is taking a walk on the wild side, with innovative flavors popping up like mushrooms after rain. So whether it’s your local brewery or a trendy new lager, there’s always an opportunity to explore and expand your beer repertoire!

Here’s an interesting fact: International Beer Day is celebrated in over 200 cities worldwide, bringing together beer enthusiasts everywhere! And did you know that in New York State alone, there are more than 400 breweries? That's a whole lot of beer and potential socialising right there! So grab your friends, your favorite beer, and celebrate the timeless connection of good times and even better brews.

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Image courtesy of "CampaignLive"

Heineken urges socialising over sipping for International Beer Day (CampaignLive)

"Forgotten beers", created by LePub, features a 55-second film set to Debussy's Clair de Lune. The film, directed by Alex Feil through Tempomedia, features ...

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Image courtesy of "Little Black Book"

Why Heineken Is Celebrating the Forgotten Beers this International ... (Little Black Book)

Little Black Book, Who you're with matters more than what you're drinking as the brewer takes aim at the loneliness crisis and enemies of socialisation.

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Image courtesy of "GlobeNewswire"

On International Beer Day, Heineken® says you can forget about the ... (GlobeNewswire)

AMSTERDAM, Aug. 02, 2024 (GLOBE NEWSWIRE) -- This International Beer Day, Heineken® has created an emotive ad with an unexpected message: that you can ...

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Image courtesy of "mlive.com"

How to celebrate International Beer Day with Yeti Beer and Barware (mlive.com)

Raise a toast with a Rambler lowball or stackable cup and keep your beer cold with a beverage bucket. Get free shipping on orders over $40, free returns and ...

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Image courtesy of "ESM - The European Supermarket Magazine"

Heineken's International Beer Day Message: Celebrate Good Times ... (ESM - The European Supermarket Magazine)

Heineken has launched an emotional campaign that focuses on the importance of socialising and celebrating good times together.

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Fancy some banana beer? From snake venom to chilli peppers: The ... (Hindustan Times)

As International Beer Day is celebrated the world over today, let's round up some of the wackiest flavoured beers up for grabs.

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Ad of the Day: Heineken celebrates forgotten beers in humorous spot (The Drum)

It's an emotive ad with an unexpected message, landing it our top pick today. To mark International Beer Day, Heineken is paying homage to all the lost beers in ...

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Image courtesy of "Creativity"

Heineken says the best thing about having beers isn't the beers (Creativity)

The spot above, created by agency LePub for International Beer Day (Aug. 2), shows “forgotten beers” at parties, sports matches and bars—the drinkers are ...

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Cheers: Upstate New York highly regarded in craft beer circles on ... (Spectrum News)

Today is International Beer Day, always celebrated on the first Friday in August. According to the New York State Brewers Association, there are more than ...

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Here's to creativity: Four unique ways to celebrate International Beer ... (Independent Online)

International Beer Day - celebrated globally on the first Friday of August - sees its consumers coming together to show appreciation for the art of brewing ...

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International Beer Day deals fresh off the tap (NBC Southern California)

On Aug. 2, beer lovers will unite to celebrate their favorite hoppy beverage, and several brands are brewing up special discounts to get the party started.

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Celebrate International Beer Day On A Budget Brewer World ... (Brewer World)

For this International Beer Day, here are some of the best beer options that will keep your wallet happy and your spirits high.

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Choose the perfect brew for International Beer Day (FOX21News.com)

(COLORADO SPRINGS) — Friday, August 2 is International Beer Day and Micah Maffeo with Vodoo Brewing Co. in Colorado Springs joined FOX21 Morning News to ...

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Cooking with our favorite brews and Iron Hill for International Beer Day (phl17.com)

Beer isn't just for drinking, it can make for great cooking. Brendan Mullan of Iron Hill Brewery and Restaurant made a few dishes in the PHL 17 Hatfield ...

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